April 30, 2012
5:00 pmto7:30 pm

What is your personal brand? Your story?

Tell Your Most Compelling Personal Brand Story In A Time Of Transition And Change!
Gerry Lantz, principal of STORIES THAT WORK, will lead us in a 2-hour workshop to develop our personal brands.
In a highly interactive work session, Gerry Lantz of STORIES THAT WORK will provide branding and marketing tools to help you . . .
- Accelerate your current career path
-  Sharpen your differentiation in the marketplace
-  Launch a new consultancy or professional service if you so desire

In this seminar, you will Discover and Express Your Personal Brand Story—the one that only you can tell and that says the most about you.
Gerry will guide you through a condensed version of his four-step personal branding process:
-  A Brand Audit/Inventory
-  Brand Values Identification (6 in total)
-  Success Stories to support those brand values
-  Application of your Brand to all outreach materials (cover letters, resumes, interviews, networking conversations, elevator pitch, etc.)

Along the way, you will learn how to talk about yourself, your work, your contributions in a fresh and authentic way that can only increase your confidence when in front of colleagues or a hiring executive.  Gerry will also support his points with stories from his own clients, industry, and other consultants. 
Bring a laptop with you if you can, not necessary, just might be helpful.

Gerry’s Story
Gerry Lantz’s STORIES THAT WORK is a branding and marketing communications company that helps organizations and individuals discover, create, and express the hidden selling power in their brand.  B2B and B2C marketers, Non-Profits and individuals have used Gerry’s BrandStory process to develop positioning, names, taglines, and websites and social media that tell the single most powerful selling story they can. After working with Gerry, his clients’ brands benefit from greater awareness, differentiation in market, and increased revenue.  Gerry’s simple, narrative tools make it easy for experienced and inexperienced marketers alike to create, launch (or re-launch), and market their brand.

Recent clients include Pennsylvania Institute of CPAs, Integrity Management Consultants, IPR ZoneIT, Black & Veatch, SunGard Availability Services, and Cisco. Gerry’s favorite story is about business and how to make it grow.

Monday, April 30, 2012
Time: Registration – 5:00 PM;  Workshop – 5:30 PM to 7:30 PM
Sandwiches and beverages will be provided 5:00 – 5:30 PM.
Location: Hagerty Library, Drexel University, 3141 Chestnut Street, Philadelphia, PA
Parking: Metered & kiosk street parking and public lots
Public transit: SEPTA Market Frankford “Blue Line” subway Line 34th Street stop one block away; Also on same corner as 33rd Street stop for the “Green Line” trolley line that originates at City Hall.
Map and directions to campus and parking.

 Members – $15;  Non-members – $25;  In-betweens and Retired – $5
Students – Thanks to SLA Philadelphia’s Knower Scholarship fund, Drexel iSchool students have a portion of the on-site seats reserved for them on a complimentary basis.  
Webinar – No Cost.  Online attendance is complimentary for all audiences.  This workshop is highly participatory.  Efforts will be made to engage online attendees in the discussion and activities.  The webinar will NOT be archived.
*** Maximum: 30 on-site attendees ***
Registration CLOSED at 5 PM on Wednesday, April 25th.
EVENT SPONSORS:  Thank you to BST America for their sponsorship at the Bronze Level, EBSCO for their sponsorship, and DUSLA for their support in use of facility.